Audemars Piguet Watches are some of the most refined, expensive Swiss watches and LeBron James has become lucky enough be a brand ambassador for the company. He is joining the company of ambassadors including Indonesian-French singer Anggun, footballer Lionel Messi and Racecar driver Michael Schumacher. James’ face will be at their philanthropic events as well as social as he takes on another endorsement responsibility. Kobe isn’t the only one making things happen worldwide. LeBron James is beginning to expand his brand in ways that other league superstars could only dream about. Not only is he going to represent Audemars Piguet, but there are talks that he will be creating his own watch with the company. Here are a few quotes from AP executives about LeBron’s involvement:
“LeBron James is a gifted athlete and an exceptional humanitarian. His mission truly mirrors ours and we are delighted to welcome him to the Audemars Piguet family” – Philippe Merk, CEO of Audemars Piguet.
“We have a history of partnering with those at the top of their game and right now, LeBron is like a comet. “Not only does he burn up the court, but he maintains the right balance of family, philanthropy and fame.” - Francois-Henry Bennahmias, President of AP North America.
During GQ photoshoot, LeBron was wearing an AP watch, as well as during the Decision when he was seen wearing an Audemars Piguet Royak Oak Offshore Volcano watch.
Images Courtesy of GQ and Audemars Piguet.
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